Corporate Strategy
Mercedes ignores e-fuels in CO2-neutral goal
The legacy OEM is all-in on electrification
Ford
Ford has been mass producing automobiles for over a century, and has much-loved brands on both sides of the Atlantic. https://www.ford.com/ Based on a 2020 survey, Ford's F-series truck came second to the iPhone in revenue among all US consumer products. Ford is making aggressive strides on electrification, as it seeks to retain its market leadership in the EV age.
57 articles
Corporate Strategy
Ford and a paucity of BEV ambition
Jim Farley fails to match rhetoric on smaller vehicles to product plan
Corporate Strategy
Detroit enthusiasm for EREV grows
Ford and Stellantis are expanding their ambitions in the technology
Ford
Ford, GM trying to rein in Trump on EVs
Neither of the Detroit heavyweights go deep into what a Trump White House might mean, but do nod at advising Republicans to steer clear of trashing the fledgling industry
Vehicle Sales
Ford risks repeating Mustang mistakes with Capri
Unloved and un-iconic e-SUV retreads of classic models do no favours for EVs more widely
Ford
Lawler confirms 'skunkworks' as Ford's next EV line-up
Ford has dropped previous hints that EV pipeline is being re-ordered
Corporate Strategy
EV success on CV now key to big automotive jobs
New leadership appointments increasingly stress track records on delivering in e-mobility
Ford
Ford builds first Explorer EV in Germany
The OEM hails the efficiency leaps brought by assembly line software
Vehicle Sales
Ford nears 9,000 EV sales in May
OEM might hope that May kickstarts a similar growth streak as seen in 2023, but it remains odds against
Corporate Strategy
Farley predicts OEMs to fail amid electric transition
Ford CEO says it is the firm's Pro division, rather than its skunkworks project, that will mainly safeguard the OEM's future
Ford
Ford registers second consecutive strong EV month
Despite the firm's downer on its first generation of BEVs, US sales are proving solid if not spectacular
Ford
Ford no closer to EV profitability as pricing pressure hits
OEM looking to stabilise lower cost of sales before timing next generation EV launches
Ford
Ford cuts prices on 2024 Lightning pickups
2024 model year goes back on sale after February stop-sale