Stellantis’ German BEV horror show
The Amsterdam-headquartered conglomerate joins Renault and Tesla in Teutonic turmoil
BMW traces its roots back to 1916, and currently markets under the BMW, Mini, and Rolls Royce brands. BMW has a reputation for driver-orientation, with sedans such as the 3-series and 5-series leading the European market in recent years. BMW has been an electric pioneer, with the i3 and i9 bringing a radically differentiated approach vs its ICE ranges.
The Bavarian heavyweight’s relative bullishness on electrification vindicated in October data
Pure plays and legacy OEMs gain some ground on Tesla, but German firms the big winners
Both Citroen and BMW bring new all-electric vehicles to the party
Competition increasing as dominant player sells just half of all new BEVs
The Bavarian automaker might be shaking off its reputation as a BEV doubter
A new platform promises to collate genuine customer activity, a goldmine for utilities planning for the future of the grid
The firm talks up the Neue Klasse, backs the UK for e-Minis
The German OEM is putting similar faith in brand strength as peer Mercedes
The Munich-based manufacturer continues to target the deepest pockets
The German OEM is largely unfazed by risks to the automotive sector from frostier geopolitical relations
The German OEM has grand ambitions for growth of its BEV business. But it wants to also keep its hydrogen options open
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