Corporate Strategy
Mercedes ignores e-fuels in CO2-neutral goal
The legacy OEM is all-in on electrification
BMW
BMW traces its roots back to 1916, and currently markets under the BMW, Mini, and Rolls Royce brands. BMW has a reputation for driver-orientation, with sedans such as the 3-series and 5-series leading the European market in recent years. BMW has been an electric pioneer, with the i3 and i9 bringing a radically differentiated approach vs its ICE ranges.
34 articles
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BMW
BMW targets ICE margin parity with Neue Klasse
Firm eyes 2025 profitability parity while issuing bullish industry demand outlook
Battery and Components
BMW breaks ground on Thai battery plant
Firm also planning local BEV production following new government incentives
Reference
The twelve most promising EV battery innovations
The race is on to come up with breakthroughs that will make batteries more efficient, safer and, crucially, cheaper
BMW
Western OEMs boost BEV options
BMW announces electric models to go on sale in Q1, while Polestar 4 launches in Europe and Australia
Vehicle Sales
Mini sees only modest BEV sales rise
The small car maker fails to match the success of its BMW parent
Corporate Strategy
BMW’s home plant to go all-electric
Iconic Munich factory to stop ICE production by 2028
Battery and Components
EU OEMs must do more on supply chains – NGO
Firms need to look at access to both primary metals and processed battery materials
Charging and Grid
BMW and Mercedes team up on Chinese charging
The two German OEMS will collaborate on building out premium network with customer perks
Battery and Components
No solid-state batteries before end of decade – BMW
The German automaker will start work on the technology next year but is not expecting quick results
Vehicle Sales
BMW seizes bigger chunk of German BEV market
The Bavarian heavyweight’s relative bullishness on electrification vindicated in October data
Vehicle Sales
German brands plant BEV flag in California
Pure plays and legacy OEMs gain some ground on Tesla, but German firms the big winners