Corporate Strategy
Mercedes ignores e-fuels in CO2-neutral goal
The legacy OEM is all-in on electrification
BMW
BMW traces its roots back to 1916, and currently markets under the BMW, Mini, and Rolls Royce brands. BMW has a reputation for driver-orientation, with sedans such as the 3-series and 5-series leading the European market in recent years. BMW has been an electric pioneer, with the i3 and i9 bringing a radically differentiated approach vs its ICE ranges.
34 articles
Vehicle Sales
First BMW Neue Klass test models role off the line
Milestone achieved at the Debrecen plant in Hungary
Corporate Strategy
BMW to launch FCEV in 2028
The Bavarian OEM is tightening its hydrogen ties to Toyota
Battery and Components
BMW to start road testing new electric motor technology
Collaboration with start-up promises efficiency and range gains, but not necessarily any time soon
BMW
BMW receives commercial L3 autonomy approval
German OEM becomes first automaker to offer L2 and L3 systems in one vehicle
Policy and Regulation
BMW considers asking for individual China EV import tariff
The German OEM may go down the same route as Tesla to try to win a reduction in duties
Charging and Grid
Ionna selects headquarters and adds to leadership team
The OEM-backed EV charging initiative is gathering momentum
Corporate Strategy
EV success on CV now key to big automotive jobs
New leadership appointments increasingly stress track records on delivering in e-mobility
BMW
BMW feels out China EV market sweet spot
German firm able to maintain its pricing on premium EVs as Chinese price war rages
Vehicle Sales
China Auto Show launches build BEV momentum
VW leads OEMs hoping to wow with launches in Beijing this week
Battery and Components
BMW invests in Neue Klasse component making
The German OEM is boosting the role of its Landshut plant in the e-mobility supply chain
BMW
BMW continues BEV growth momentum but Mercedes falters
The two firms’ fortunes diverge in Q1 after similar 2023 growth rates