Peugeot trumpets widest BEV product range among peers

French volume carmaker Peugeot, part of the Stellantis conglomerate, is advertising the range of BEV products it will display at this month’s Brussels Motor Show as “the widest of any European generalist carmaker”. Its boast hinges on the Belgian debut of two new models, the E-408 C-segment fastback and a long-range version of the E-3008 C-segment e-SUV, offering a range of up to 700km.

“Today, Peugeot is an electric brand; we are ready,” says its CEO Linda Jackson. “Our electric strategy is a fundamental commitment by Peugeot to help preserve our planet for future generations.

“We are not doing this just because regulations dictate it. It is a deep commitment, both ethical and societal, that I personally feel strongly about,” she continues.

But the French marque is far from going all-in on BEVs, with each of its all-electric products coming with an Hew and/or PHEV option. This is part of Stellantis’ wider ‘multi-energy strategy’ that, at its most extreme, will see ICEs shoehorned into its new STLA BEV platforms.

To some extent, though, Peugeot’s reluctance to commit fully to all-electric just yet is understandable from its sales figures in some of Europe’s largest national markets. According to consultancy New Automotive, the marque sold less than 13,500 BEVs in the UK in 2024 out of total sales of over 68,000 units, giving all-electric a 21pc share of Peugeot’s British sales (see Fig.1).

Fig.1: All-electric is around 1-in-5 of Peugeot's UK mix, according to New Automotive

Petrol-fuelled vehicles remained the dominant part of Peugeot’s UK demand, taking a 47pc slice of the pie, with hybrids, both plug-in and mild combined, taking 22pc and diesel just a 9.5pc share.

It is an even bleaker story in Germany over the first 11 months of the year, where BEVs make up just 5pc of Peugeot’s total sales (see Fig.2). Its all-electric models shifted only c.3,200 units in January-November 2024, down by two-thirds from the same period last year as part of a wider collapse in demand for Stellantis’ BEVs in Germany.

Fig.2: Peugeot BEVs struggling in Germany

The major driver for its German woes were 75pc+ declines in sales of its E-208 hatchback and its E-2008 e-SUV, both in the B segment.

Peugeot’s full line-up of BEV cars on display in Brussels will be those two models, the E-308 SW C-segment station wagon, the E-3008, the E-408 and the E-5008 three-row e-SUV. It will also showcase its E-Partner electric van.

The firm is also hoping to attract buyers by offering an 8-year or 160,000km warranty on the entire vehicle (covering the electric motor, charger, powertrain and main electrical and mechanical components), the same warranty on the battery, a free wall box for home recharging and a ‘Free2Move’ charge pass, giving access to 800,000 charging stations across Europe. Peugeot is the first European brand to offer such extensive coverage on its models, it says.