Lancia, a brand of European conglomerate Stellantis, is set to enter the Belgian and Dutch markets with the launch the Ypsilon BEV, a compact B-section vehicle.
Lancia will sell vehicles through a hybrid model of dealer partnerships and direct sales, a strategy which the firm says will see it develop a network of over 70 new dealerships in 70 major European cities.
Belgium and the Netherlands will be the first two European markets to launch the New Lancia Ypsilon by mid-year, followed by France and Spain, and then Germany in 2025.
“These first few months of the year mark Lancia's return to Belgium and the Netherlands, a fundamental step towards becoming a desirable, respected and credible brand in the European premium market," says Lancia CEO Luca Napolitano.
Sign up for EV inFocus
EV inFocus: Hard news for the corporate e-mobility sector
No spam. Unsubscribe anytime.
The Belgian market has appointed ten dealers and 13 after-sales service points. Meanwhile while there are six dealers in the Netherlands, with six after-sales service points.
Lancia says the expansion comes as part of its 10-year strategic plan to introduce three new models in Europe, with one being unveiled every two years.
"A key role in Lancia internationalisation process is played by the...innovative new distribution model, with 50pc of sales online and a selected number of retailers with a clear mission," a Lancia statement says.
Ciaran has written about finance, politics and culture. He is passionate about e-mobility and what it means for our way of life.
Ciaran has a Masters in Ancient Philosophy from Oxford University.
