GM bullish on e-pickup demand

It is fair to say that the US market has not yet rushed to embrace the electric pickups on offer. Sales of GM’s Hummer EV and peer Ford’s F-150 Lightning have been subdued.

US EV pureplay Rivian does not split out its deliveries by model but, even if most of its sales are its R1T pick-up, just shy of 13,000 deliveries in Q2 is hardly earth-shattering. And all of these travails are against the backdrop of the start of production — albeit with notable vagueness on when it might be delivered in any volume — of the Cybertruck competitor from EV pureplay Tesla, for which its CEO Elon Musk says “demand is so far off the hook, you cannot even see the hook”.