First e-Range Rover waiting list heads for 40,000

JLR reports strong registration demand for marque's all-electric debut

Peter Ramsay Jul 5, 2024

First e-Range Rover waiting list heads for 40,000 — Customers are clamouring for JLR's new offering

The waiting list for the new Range Rover Electric to be manufactured by the UK’s JLR continues to grow, with the company reporting over 39,000 potential customers now signed up as of early July.

The firm announced the waiting list was open in mid-December last year.

The new model will have 800V architecture to enable rapid public charging. Batteries and electric drive units will be assembled at JLR’s new Electric Propulsion Manufacturing Centre in Wolverhampton in central England.

Range Rover Electric will be built on JLR’s flexible MLA platform in Solihull, also in central England, alongside existing mild and extended-range PHEV Range Rover vehicles.

JLR is a subsidiary of Indian OEM Tata Motors. Its parent committed in July to developing a £4bn ($5.2bn) battery cell production facility with 40GWh of annual capacity by 2030 in the UK’s southwest.

Before the end of the decade, JLR's Range Rover, Discovery and Defender lines will each have a pure electric model, while Jaguar will be entirely electric, as part of the firm's Reimagine strategy. It further aims to be carbon net zero across its supply chain, products, and operations by 2039.

Published in: Vehicle Sales

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Peter boasts 20+ years’ experience in energy/commodity journalism & analysis. He is convinced the next few decades will be all about energy transition. Insider Focus is a front-row seat for the ride.

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