California EV pure play Faraday Future (FF) has signing a cooperation agreement with UAE hedge funds Master Investment Group and Siraj Holding to expand out of its home US market and into the Middle East.
“The Middle East market presents an exciting opportunity for smart and autonomous vehicles and is well aligned with FF product technology and brand positioning,” the firm says.
It plans to launch a limited-edition model, the FF 91 2.0 Futurist AI Falcon, “tailored to the Middle East market, with delivery targeted in 2024”. FF does not specify what features would be tailored to the new market.
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As part of the agreement, Sheikh Abdullah bin Mohamed Al Qassimi and Siraj chairman Ahmed Khalaf Ahmed Khalaf Otaiba will join the automaker’s global advisory board as well as become board directors of FF Middle East.
“We are delighted to form this strategic cooperation with Master Investment Group and Siraj Holding, which will open the door to our global expansion in the Middle East market,” says FF CEO Matthias Aydt.
“FF continues to make tremendous progress with our operations. The team’s collective expertise and passion underscores our readiness to enter markets like the Middle East. We look forward to this being our first of many future events and collaborations around the globe,” he adds.
Ciaran has written about finance, politics and culture. He is passionate about e-mobility and what it means for our way of life.
Ciaran has a Masters in Ancient Philosophy from Oxford University.
