Corporate Strategy
Elon Musk doesn’t really want to sell many more cars
What Tesla looks like by the end of the decade could be radically different
Corporate Strategy
Europe and Japan face up to China EV threat
Some of the world's largest auto markets may need to brace for a Chinese invasion
4 min read
Exporting cars to China is an increasingly tough business. Defending against imports from the Middle Kingdom could be ever harder.
In 2017, China’s auto industry had a trade deficit of $37bn. By 2022, it had swung into a $7bn surplus as imports slumped and exports took off. China imported 0.9mn vehicles in 2022, a 30pc drop compared to 2017.
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