Vehicle Sales
Stellantis’ German BEV horror show
The Amsterdam-headquartered conglomerate joins Renault and Tesla in Teutonic turmoil
Corporate Strategy
Does Nikola pivot bode ill for US BEV truck future?
The start-up is shifting strategically away from electric towards hydrogen. The key question is whether the move is company-specific or reflective of industry demand
3 min read
Phoenix-headquartered truck manufacturer Nikola will pivot away from its Tre BEV model to focus on its hydrogen Tre FCEV, announcing a pause on manufacture of the former and a switch to a produce-on-demand strategy on resumption. “Let me lay it out very plainly: the future of Nikola is hydrogen,” says the firm’s CEO Michael Lohscheller.
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